Archive for October 31st, 2007

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ALISO VIEJO, CA —
Joystar, Inc. (OTCBB: JYSR), one of the
nation’s fastest growing travel agency networks and leading seller of
cruises and vacations, today announced it has purchased a $2,000,000
Professional Liability Insurance policy that covers all of its home-based
travel agents.

“The high cost of E&O Insurance has been a major topic of concern for all
travel agents,” stated William M. Alverson, Joystar’s Chairman and CEO. He
added, “The bottom line is everyone makes mistakes. Without coverage you
risk losing everything. Being covered under professional liability
insurance isn’t just to protect you in case of negligence. It can also save
you from embarrassment and a tarnished business reputation when a client
asks if you are covered.”

Alverson stated, “We are very proud to be able to offer this important and
valuable benefit at no cost to our members. Investing the money to include
E&O coverage for our travel agents made good business sense for Joystar.
It was the right thing to do for several reasons.”

The business of hosting travel entrepreneurs is still very new and rapidly
emerging model. It has the potential to create hundreds of millions of
dollars in shareholder value. Tens of thousands of travel agents have
moved to an in-home operation and hundreds of thousands more are expected
to enter the fray over the next decade.

“Travel agents are looking for a partner they can trust; one that is
willing to invest in their long-term success and well-being.”

About Joystar, Inc.

Joystar, Inc. (www.joystar.com, www.myjoystar.com, www.joystarcruises.com)
is the one of the nation’s largest and fastest-growing leisure travel
agency networks and a leading seller of cruises and vacations. The Company
sells complex travel products including cruises, vacation packages and
group travel through its growing national sales force of virtual travel
agents and online affiliates. Joystar offers comprehensive business
opportunities that combine innovative technology, marketing opportunities
and expert support services to the Company’s independent and home-based
travel agents. With Joystar, experienced and new travel agents can
concentrate on promoting travel and creating client loyalty without the
administrative and financial burden of owning/operating a traditional
storefront travel agency.

“Forward-looking statements” as defined in the Private Securities
Litigation Reform Act of 1995 may be included in this news release. These
statements relate to future events or our future financial performance.
These statements are only predictions and may differ materially from actual
future events or results. Joystar, Inc. disclaims any intention or
obligation to revise any forward-looking statements whether as a result of
new information, future developments or otherwise. Please refer to the
documents filed by Joystar, Inc. with the Securities and Exchange
Commission, which identify important risk factors that could cause actual
results to differ from those contained in forward-looking statements,
including, but not limited to risks associated with our ability to (i)
increase revenues, (ii) obtain profitability, and (iii) obtain additional
financing, changes in general economic and business conditions (including
in the online business and financial information industry), actions of our
competitors, the extent to which we are able to develop new services and
markets for our services, risks in connection with acquisitions, the time
and expense involved in such development activities, the level of demand
and market acceptance of our services and changes in our business
strategies.

Additionally, forward-looking statements concerning the performance of the
travel and leisure industry are based on current market conditions and
risks, which may change as the result of certain regulatory, political or
economic events, a shift in consumer travel preferences, as well as those
risks and uncertainties described in the Company’s filings with the
Securities and Exchange Commission, which could cause actual events or
results to differ materially from the events described in the
forward-looking statements, whether as a result of new information, future
events or otherwise. Readers are cautioned not to place undue reliance on
these forward-looking statements.


Company contacts:
Tom Hormann
Sr. VP of Communications
(919)783-8438
thormann@joystar.com
Michael Matsie
Investor Relations
(949)709-1881
mmatsie@joystar.com

SOURCE:  Joystar, Inc.

When you’re calculating how much your monthly payment will be on your new home, here’s another number you may have to include: mortgage insurance.

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